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Essentials of Entrepreneurship and Small Business Management, Fifth Edition By SCARBOROUGH, NORMAN M., Wilson, Doug , ZIMMERER, THOMAS W. || 978-81-203-3911-8 || PHI Learning
Essentials of Entrepreneurship and Small Business Management 

Essentials of Entrepreneurship and Small Business Management
Edition: Fifth Edition
ISBN: 978-81-203-3911-8
Binding: Paper Back
Price: R 495

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About The Book

This latest edition, introduces readers to the process of creation of a new venture and the critical knowledge needed for its successful launch. It provides various tools needed for entrepreneurial success. The reader is exposed to all the aspects of a small enterprise for establishing the business in a competitive environment; right from building the plan to considering the marketing and financial aspects.

Features :

Separate chapters on "Forms of Business Ownership", "Franchising" and the "Entrepreneur" are added.

A new feature "Hands on ... How to" is added to make students understand how a concept can be put into practice.

Sample business plan is included in the text with full details.

Integration of Business Plan Pro exercises.

Eleven brief cases covering various topics.

New, attractive layout includes in-margin glossary and learning objectives.

SECTION I The Challenge of Entrepreneurship
Chapter 1 The Foundations of Entrepreneurship
Chapter 2 Inside the Entrepreneurial Mind: From Ideas to Reality

SECTION II Building the Business Plan: Beginning Considerations
Chapter 3 Designing a Competitive Business Model and Building a Solid Strategic Plan
Chapter 4 Conducting a Feasibility Analysis and Crafting a Winning Business Plan
Chapter 5 Forms of Business Ownership
Chapter 6 Franchising and the Entrepreneur
Chapter 7 Buying an Existing Business

SECTION III Building the Business Plan: Marketing and Financial
Chapter 8 Building a Powerful Marketing Plan
Chapter 9 E-Commerce and the Entrepreneur
Chapter 10 Pricing Strategies
Chapter 11 Creating a Successful Financial Plan
Chapter 12 Managing Cash Flow

SECTION IV Putting the Business Plan to Work: Sources of Funds
Chapter 13 Sources of Financing: Debt and Equity
Chapter 14 Choosing the Right Location and Layout
Chapter 15 Global Aspects of Entrepreneurship
Chapter 16 Building a New Venture Team and Planning for the Next Generation