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ADVERTISING : PLANNING AND IMPLEMENTATION - ABOUT AUTHOR(S)


SANGEETA SHARMA is a distinguished Professor at Birla Institute of Technology and Science, Pilani, specializing in Advertising, Technical Communication, Creative Thinking, and Linguistics. Her academic contributions include 29 books and 62 research papers in renowned journals in advertising, gender studies, and communication. Her accolades include Best Management Teacher, Best Paper, and Outstanding Editor awards. A licensed trainer for the internationally recognized Springboard Development Program (U.K.), empowering women, she has proved her leadership roles in various committees. Besides mentoring Ph.D. candidates, she has also shown her exemplary dedication to education.


RAGHUVIR SINGH is Vice-Chancellor of Teerthanker Mahaveer University, Moradabad (UP). He has 25 years of teaching and administrative experience at various University departments and Autonomous Management Institutes as Director and HOD in the Institutes like Manipal University, Jaipur; BITS, Pilani; Mody University, Lakashmangarh; BIT, Mesra (Jaipur); IILM Jaipur; ISTE, New Delhi; UPES, Gurgaon, JK Business School, Gurgaon. Dr. Singh has hands-on experience in developing Quality Education Eco-System in HEIs and has conducted numerous MDPs for a number of corporate houses on Leadership, Interpersonal Skills, Strategic Roadmaps using BSC, FIRO-B, Leadership Grid, Thomson Scale and MBTI etc. His Research Areas include Turnaround and Mergers, Human Resource and Outcome Based Education.


SINGH, RAGHUVIR

 
 

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