SUPRIYA BISWAS (PhD in Business Management) is Professor, Marketing and IT, NSHM Business School, Kolkata. Formerly, he was Deputy General Manager (Pre Sales) CMC Ltd, and has also served as a Guest Faculty, Marketing, in Indian Institute of Social Welfare and Business Management (IISWBM), Kolkata. Dr. Biswas has published many papers in reputed journals on marketing and advertising.