PHI Learning
Helping Teachers to Teach and Students to Learn
Helping Teachers to Teach and Students to Learn
Helping Teachers to Teach and Students to Learn
KAUSHIK MUKERJEE, Ph.D., is Associate Dean, ICFAI Business School (IBS), Pune. He has directed the development of over 100 case studies which are now being used by various universities and institutions around the world for research purposes. Dr Kaushik Mukerjee’s areas of interest include Product Management, Business Strategy, Customer Relationship Management, Services Marketing, and Marketing Management. He has published over 50 articles in related topics, and his books Customer Relationship Management—A Strategic Approach to Marketing, Business Management in a Nutshell, CRM Implementation—A Strategic Approach have been well received by the readers.
