ASHA KAUL, PhD, is Professor, Communication Area, Indian Institute of Management Ahmedabad (IIMA). Dr. Asha Kaul has many publications to her credit. She has written many cases and papers published in national and international journals. With PHI Learning she has published two more books, Effective Business Communication, 2nd ed., and New Paradigms for Gender Inclusivity: Theory and Best Practices (co-editor).