Description:

In today's fast-paced era of information technology, communicating effectively has become an indispensable skill sought after by organizations worldwide. Professionals who possess excellent communication skills are well-equipped to navigate the challenges of the modern professional world, where diverse paths like writing, speaking, reading, and listening converge.

This all-encompassing, student-friendly textbook delves into the crucial aspects of technical communication, tailored specifically for students of science and engineering. Divided into two parts, this book provides a complete understanding of the essential skills required to thrive in the realm of technical communication.

Part A of the text through in-depth exploration introduces students to the intricacies of drafting business documents, the significance of effective teamwork, and offers remedies to communication breakdown. Furthermore, a dedicated chapter on Advertising sheds light on the art of persuasive communication.

Part B focuses on the collective and individual requirements of group communication. With a practical approach, it explores the intricacies of delivering impactful presentations, decoding non-verbal cues, mastering the art of speeches, excelling in interviews, and honing negotiation skills. These skills are essential for young professionals aiming to thrive in new challenges and excel in their careers.

This captivating text, now in its Second Edition, features a brand new chapter, Technology in Communication. The chapter highlights the revolutionary role of technology in disseminating fast and efficient information through online platforms. In addition, it also forewarns the disadvantages of technology in communication. Overall, the content emphasizes the transformative role of technology in communication and the need for responsible and mindful usage to maximize its benefits.

Primarily intended as a text for undergraduate students of engineering and science, this compact book is also of immense value to the students of business management. In addition, the text would be a handy reference for practicing professionals who wish to hone their communication skills for achieving better results and should prove extremely useful for those involved in everyday communication.

TARGET AUDIENCE

• B. Tech

• MBA

• PDGM/­BBA