Description:

Designed primarily as a text for undergraduate and postgraduate management and commerce students, this comprehensive and well-organized book equips readers with the knowledge to analyze the domestic and global business environment. The focus of the book is on the assessment of the evolving business scenario using analytical underpinnings and the latest data.

This book clearly highlights the implications of changes in business's socio-economic and legal environment. It covers the business environment by tracking changes in national income, inflation, fiscal deficit, money supply, exchange rate, balance of payment, and many other economic variables. Besides, it briefs on legal aspects and deliberates on demographic changes and changes in the technical and natural environment of business.

Besides students, practicing managers and policymakers will also find the book a useful reference.

KEY FEATURES

• Illustrations using the latest data (up to June 2023)

• Boxes containing numerical illustrations and technical details

• Cases depicting the Indian Business Environment and providing glimpses of the evolving global business environment

• Review questions, numerical problems, and case analysis

NEW TO THE EDITION

• New cases depicting the Indian business environment and glimpses of the world environment.

• New case analysis exercises at the end of each chapter.

• Boxes comprising numerical illustrations of various concepts to help students understanding the computation of various indicators.

• Latest information on the business environment for understating the current environment rather than simply the historical facts.

Companion Website: This text is supported by the companion website www.phindia.com/veenapailwar, which contains valuable resources for teachers and study aids for students.­­­

Instructors' Resources: To support the teaching efforts, the website contains—Answers to the end of the chapter Numerical Problems with explanation; More than 1000 crisp, clear, and colorful PowerPoint Slides; and more than 1000 Multiple Choice Questions.

Students' Resources: To strengthen the understanding of the students on the subject, the website resources comprise— Interactive Multiple Choice Questions and hints for solving chapter-end Numerical Problems

TARGET AUDIENCE

• MBA

• M.Com

• B.Com

• BBA