Description:

This book is specially designed for a course in Quantitative Techniques taught to MBA students. It provides the students with a thorough introduction to basic quantitative tools required to perform analytical evaluations and arrive at logical decisions.

The second edition of the book essentially retains the flavour of the first edition. Concepts have been explained in an easy to understand language and emphasis is on practical applications rather than rigorous mathematical treatment. As far as possible, detailed proofs and axioms associated with pure mathematics have been avoided. The text in the second edition has been suitably modified for giving better clarity. Nearly fifty solved examples have been added to various chapters to enable students to understand the nuances of problem solving. Fifty unsolved problems have also been added to give ample scope to the student for practice. The book also includes chapters on transportation models, assignment models and network analysis.

KEY FEATURES :

Learning objectives at the beginning of each chapter enable students to focus on important points of a chapter.

Case studies and real life problems to connect students to the real-world situations.

Worked examples to enhance student comprehension of the subject.

Numerous well-balanced chapter-end exercises with answers to help students attain confidence and master the concepts.

Illustrations on solutions to problems with the help of computer software.

Summary at the end of each chapter to help students review the key concepts.

The book is recommended by AICTE for PGDM course. The link is www.aicte-india.org/modelsyllabus.php