Description:

The book, in its third edition, has been revised and updated, besides rationalising contents to fulfil the needs of the latest syllabus as per the NEP. The chapters or sections no longer prescribed in the syllabus are omitted making the text concise and more accessible to students. This comprehensive book is an earnest endeavour to acquaint the readers with a thorough understanding of all important basic concepts, methods and facts of social psychology. The exhaustive treatment of the topics, in a cogent manner, enables the students to grasp the subject in an easy-to-understand manner.

Logically organised into 16 chapters, the book commences with the introduction of social psychology, research methods, theoretical foundations, self and identity, social cognitions, perception and attribution, socialisation, social attitude and persuasion, and goes on to provide in-depth coverage of prejudices and discrimination, behaviours in groups, social norms and conformity behaviour, leadership and social power, interpersonal attraction, social influence, aggression, prosocial behaviour, along with applications of social psychology.

The theme of the book incorporates latest concepts and researches, especially Indian researches and findings, thus making the book more understandable and applicable in Indian context.

HIGHLIGHTS OF THE BOOK

• The text encompasses adequate content of the subject required at the university level as well as for UGC/NET examination.

• Every chapter begins with learning objectives, followed by key terms and ends with summary and review questions.

• The text emphasises clarity (avoids technical language) to enhance its effectiveness.

• Objective-type questions given at the end of the book test the students' understanding of the concepts.

• Glossary is provided at the end of the book to provide reference and at-a-glance understanding.

TARGET AUDIENCE

• B.A. Psychology

• M.A. Psychology