Description:

Every firm faces stiff competition from its rival business partners. To remain competitive in today's fast paced world, it is important to manage the art and science of brand management efficiently. The objective of this book is to offer a detailed, effective and comprehensive knowledge regarding the intricacies of brand management. A successful brand needs to stand out and create a strong image to remain competitive and successful in the market.

KEY FEATURES

• Syllabus based on UGCF 2022 NEP 2020

• Interesting facts to inspire students' curiosity

• Real-life case studies for easy grasping of the subject

• Captivating ads and easy to remember flow charts

• Written in simple language

• Chapter-end summary for quick recapitulation

• Review questions for practice

• Teaching aids available on https://www.phindia.com/brand_management_by_mathur_and_arora

TARGET AUDIENCE

The book on Brand Management covers the syllabus under UGCF 2022 based on NEP 2020.

• B.Com (Hons.)

• B.A. Prog. with Commerce

• BBA / MBA