Description:

Scholars note that effective communication leads to success, and rightly so. In today’s competitive world, with more organizations in the market, a greater number of stakeholders and higher expectations, the need for effective communication is being sensed more than ever before. In this context, employees and organizations, excelling in business and outperforming their competitors through multiple skill sets, too have echoed the significance of the primary skill—precise and effective communication.

This book on Business Communication, now in its Third Edition, hinges on multidimensional aspects—ranging from understanding to the application of principles to practices such as listening, speaking, exhibiting correct body language in normal organizational set-up and in group discussions and interviews. The book lays emphasis on comprehension of perceptions and mindsets of interactants and the context, prior to framing of content.

The text, which is the outcome of the rich and the vast experience of Prof. Asha Kaul and her interaction with the young minds at IIM Ahmedabad and other B-schools, has proven to be of immense value to the budding as well as practicing managers. The readers will find this new edition extremely useful, different, and insightful.

WHAT'S NEW TO THIS EDITION

• New chapter on Interpersonal Communication highlighting the principles and tactics required to build relationships and enhance communication.

• Enumeration of the link between relationships and communication.

• Developing an understanding of interpersonal conflict and discussion on strategies to overcome them.

• A detailed section on groups and group formation and conflict resolution in groups.

• Case studies embedded in the chapter with questions to resolve common issues related to communication within organizations.

TARGET AUDIENCE

• MBA / BBA

• B.Com. / M.Com.