CASE STUDIES IN MARKETING: THE INDIAN CONTEXT

SRINIVASAN, R.

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INTERNATIONAL MARKETING

SRINIVASAN, R.

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MARKETING MANAGEMENT: CONCEPTS, CASES, CHALLENGES AND TRENDS

GOVINDARAJAN, M.

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MARKETING MODELS

LILIEN, GARY L., KOTLER, PHILIP, MOORTHY, K. SRIDHAR

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MARKETING PRACTICES IN DEVELOPING ECONOMY : CASES FROM SOUTH ASIA

ANWAR, SYED FERHAT , DHOLAKIA, RUBY ROY , HASAN, KHALID

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MODERN MARKETING : PRINCIPLES AND PRACTICE

BOSE, D. CHANDRA

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PRINCIPLES OF MARKETING

KAPOOR, NEERU

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