ADVERTISING : PLANNING AND IMPLEMENTATION

SHARMA, SANGEETA, SINGH, RAGHUVIR

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APPLIED MARKETING ANALYTICS USING SPSS : MODELER, STATISTICS AND AMOS GRAPHICS

GIRI, ARUNANGSHU , PAUL, PRADIP, GIRI, ARUNANGSHU, PAUL, PRADIP

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BASICS OF DISTRIBUTION MANAGEMENT: A LOGISTICAL APPROACH

KAPOOR SATISH K., KANSAL PURVA

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BRAND EQUITY: AN INDIAN PERSPECTIVE

TROTT, SANGEETA, SOPLE, VINOD V.

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BRAND MANAGEMENT

MATHUR, VIBHA, ARORA, SALONI

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BUSINESS ANALYTICS : AN APPLICATION FOCUS

RAO, PURBA HALADY

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BUSINESS PROCESS OUTSOURCING A SUPPLY CHAIN OF EXPERTISES

SOPLE, VINOD V.

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CASE STUDIES IN MARKETING: THE INDIAN CONTEXT

SRINIVASAN, R.

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CONSUMER BEHAVIOUR : INSIGHTS FROM INDIAN MARKET

MAJUMDAR, RAMANUJ

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CUSTOMER RELATIONSHIP MANAGEMENT : A STRATEGIC APPROACH TO MARKETING

MUKERJEE, KAUSHIK

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