Creative branding is the process of building a company’s brand identity. In your organisation’s digital marketing efforts, developing a strong brand identity is necessary. This is since your branding communicates to potential clients and customers what your organization is all about. It creates an image of your brand in the customers’ minds and helps them visualize your brand’s goals, values, and mission. This is the information which customers are ultimately looking for when they are trying to choose out of several competing brands. Companies must show customers the core values behind their products.

Creative branding is more than a brand image –

Creative branding is the process of establishing your company’s identity. When a company applies innovative and unique marketing strategies, it becomes recognizable. A branding strategy is how your company interacts with customers. It is the process of creating a unique presence in customers’ minds and ensuring loyalty. Your branding is invisible. It is how your company comes across – it is your brand’s public image. Amazon’s CEO Jeff Bezos defines personal branding as “what people say about you when you’re not in the room”. This definition extends to organizations.

Creative branding is essential –

Good branding tells your story in an instant. It clarifies what makes your brand unique. A great marketing strategy seeks to attract clients with an emotional connection. A personal connection with customers helps a brand gain the reputation it seeks.

Good branding defines your goals both to the customers and the company. It helps guide your company’s advertising and marketing strategies.

Creative branding can help differentiate your brand from competitors. Here are 5 creative marketing strategies –

Make an emotional connection – A powerful brand strategy appeals to clients’ emotions. People act on instinct more often than they make rational decisions. Focusing on your clients’ core values and beliefs brings them closer to you.

Your branding is how clients perceive your business. Your marketing strategy should be centered around the emotional value of your product. This establishes what your brand stands for.

A great example is Nike’s Marathon Runner ad which salutes the last place runner. The ad promotes bravery and overcoming challenges, making the brand relatable to everyone. It attaches emotional depth to Nike’s products.

Have a unique positioning – A company’s positioning is the image of it in the minds of its customers. It is how the customers tell a company apart from its competitors.

A unique positioning involves offering a customer experience that competitors do not. This could be a trademark design or an innovative customer service strategy. A unique position sets your company apart from competitors. It is your brand’s selling point.

Focus on a niche – Another branding strategy is to target customers through a niche product. This method is separate from positioning. Positioning involves offering a unique product in a competitive market. A niche is a segment in a competitive market that has less competition.

The more unique your niche is the less room for competition. An urban planning company could find its niche in sustainability through solar power. An interior design company could offer a particular form of minimalist design.

Set yourself apart in your industry through expertise.

Optimize the customer experience – A brand should connect with customers on a personal level. One method of doing this is by segmenting your audience to optimize the user experience. Practice “omnichannel” marketing by providing services on all marketing platforms. Your brand should cater to each audience segment and each platform.

This method helps provide a personal touch to the customers’ experience. It focuses your marketing strategy on customers’ needs, encouraging customer engagement and loyalty.

Offer a competitive product – “Word of mouth” is a very effective marketing strategy. Satisfied clients are likely to promote your brand to their contacts. This form of reach is invaluable.

Your brand should update its products in line with the latest technology. Have a competitive product, competitive pricing, and excellent customer service. Your brand identity is your promise to your customers. Good branding is when you keep this promise.

Creative branding connects the service and the client

Creative branding is essential to companies in Digital Marketing. This is because the industry offers a service that should suit clients’ personal needs. In this sector, companies create clients’ and customers’ identities in the market by managing their online channels Your Digital Marketing strategy should align with your brand’s needs to build your brand personality and meet your organization’s goals. A clear and concise branding strategy ensures the company communicates well with clients and customers. A strong brand identity establishes its core values in an instant.

Interested in strengthening your organization’s brand identity and image? Check out some of our excellent Digital Marketing textbooks to learn all your need to know about how to effectively build your brand. Log on to www.phindia.com.