The Continuum: A Blog by PHI Learning

PHI Learning, a trusted name in academic publishing with 62 years of excellence, offers affordable, NEP 2020-aligned textbooks, expert-authored content, and global reach, driving academic progress in higher education.

Year: 2024

  • Accounting Heroes: Dr. Reddy’s Laboratories Case & the Impact of Scholarly Publishing in India

    When we think of scholarly publishing, it’s usually about fulfilling career goals. But let’s take a step back: scholarly publishing isn’t just about books; it’s about unleashing groundbreaking discoveries. These findings aren’t just informative; they’re game-changers, opening doors to new insights and solutions.

    When it comes to research findings, they are ultimate game-changer. They’re not just pieces of information; they’re the keys to unlocking new knowledge, insights, and solutions to some of the toughest challenges we face. Scholarly works play a crucial role here, documenting and spreading these findings far and wide.

    They’re like heroes in the world of breakthroughs, illuminating uncharted territories, challenging norms, and driving transformative change. Whether it’s a groundbreaking scientific discovery, a revolutionary technological innovation, or a paradigm-shifting theoretical framework, scholarly works are the driving force behind progress in every field.

    The impact of scholarly works extends beyond academia, influencing policymaking, industry practices, and societal norms. Governments, businesses, and nonprofit organizations often rely on research findings to inform their decisions and strategies, making scholarly works instrumental in driving positive change on a global scale.

    One such example is the case of Dr. Reddy’s Laboratories, which is also discussed in detail in PHI Learning’s bestseller Financial Accounting by Narayanaswamy. This case is a great example of how impactful academic research and scholarly publishing can be.

    The Case of Dr. Reddy’s Laboratories

    Investigation Stages

    Details

    Initial Suspicion: Accounting experts with access to the financial reports of Dr. Reddy’s Laboratories’, a pharmaceutical giant, noticed discrepancies in their books of accounts.

    Fraud Analytics Investigation: They further investigated the financial data, discovering irregularities that screamed potential fraud.

    Application of the Fraud Triangle: They studied the company culture and money incentives, finding possible motives for people to participate in the fraud. They also looked into internal controls, spotting where things could go wrong.

    ESG Considerations in Analysis: Researchers looked into how the company was dealing with the social environment and governance. It gave them a bigger picture beyond just the money.

    Analysis of the Statement of Cash Flows: They looked deeper into cash flow statements, tracking the money flow and finding some shady discrepancies. Differences between what was reported and what actually happened raised some red flags.

    In this case, scholarly publishing played a crucial role, literally acting as a “hero of the day,” in helping expose the fraud. Without scholarly platforms, such revelations would be challenging. They facilitate crucial discussions and knowledge exchange, vital for uncovering complex issues like financial fraud.

    Published research on this case raised awareness about the importance of transparency and accountability in corporate governance, serving as a catalyst for reform. The topic of the case went viral, presenting itself as a trend within the scholarly publishing sphere at that time.

    This case shows how scholarly publishing is vital to the advancement and progress of any nation – particularly India. Due to its utility as a gateway to breakthroughs, it is important to keep in touch with the current trends emerging in scholarly publishing scenes and academic communities in India and abroad.

    Such and more cases are covered in our book Financial Accounting: A Managerial Perspective, 7th Edition written by former IIM Bangalore Professor R. Narayanaswamy. Click here if you wish to buy a copy https://www.phindia.com/Books/BookDetail/9789354437656/financial-accounting-narayanaswamy

     

  • Preserved In The Lens Of Change: A Glimpse of India’s Biodiversity through Digital Storytelling

    The Evolution of Education in India: From Textbooks to Multimedia

    Over the past few years, India has transformed into a rapidly advancing economy, boasting the world’s largest population of young people. With the boost in the number of young people comes a proliferating culture of social media and digital multimedia use.

    Amidst this cultural evolution, the internet has emerged as a pivotal means of communication. Further, digital storytelling (sharing a story with your audience via photographs you have taken yourself) has become highly popular.

    Running parallel to the internet’s dominance is the epoch of climate change, heightening global awareness of environmental challenges.

    This blog is about the intersection of the approaching culture of digital storytelling and the trending topic of environmental conservation. We explain why digital storytelling is a great means through which we can initiate academic and scholarly discussions on topics related to biodiversity, environment, climate change, etc.

    Raising Awareness through Digital Storytelling

    Before delving into the importance of digital narratives in helping educate people about our rich biodiversity, it is important to answer the question – what even is digital storytelling?

    Digital storytelling uses digital media like images, videos, and interactive elements to convey a message, blending traditional storytelling with technology for engaging experiences.

    Digital storytelling has great potential to bring academic discussions to the public. Its ability to “go viral” on social networks can help amplify relevant topics, making them accessible to everyone.

    In this digital age, storytelling emerges as a powerful tool to bring to the forefront underrepresented natural wonders and inspire action for their conservation. With advancing technologies, wildlife photography has become a trend, facilitating immersive digital narratives that unveil the wonders concealed within protected realms, fostering a deeper connection with nature.

    Multimedia Storytelling in Higher Education

    Similarly, in academic education, integrating digital storytelling into the curriculum can make learning more enjoyable, especially with the abundance of beautiful images depicting natural Landscapes.

    Incorporating digital storytelling into e-books, leveraging the natural narrative ability of our planet’s biodiversity, can make learning about topics such as ecology and environmental science more fun and engaging.

    Renowned globally for its biodiversity, India’s unnoticed and overlooked wealth of wildlife sanctuaries and nature reserves need to be brought to the public’s notice. Digital storytelling has a huge potential in bringing discussions taking place within the academic sphere to the forefront. Incorporated in e-books, digital storytelling about India’s biodiversity can make learning fun!

    How Multimedia Narratives Can Impact Academia:

    • Student Engagement and Learning: Actively engages students through immersive experiences.
    • Empowerment and Advocacy: Motivates students to champion conservation efforts, empowering them to take tangible action.
    • Conservation Contribution and Cultural Preservation: Contributes to conservation endeavors by visually documenting ecological data and preserving cultural heritage.
    • Policy Influence and Global Impact: Advocates for policy reforms and reaches a global audience, amplifying the efficacy of conservation endeavors.

    While multimedia storytelling serves as an effective communication tool across various subjects, its value is particularly pronounced in environmental science, ecology, biology, and related fields. Presenting India’s biodiversity and global wildlife sanctuaries in a digital, visual format can serve as a compelling means to popularize the principles, objectives, and aspirations that fields like environmental science embody and aspire to achieve.

    Know about India’s Biodiversity:

     

  • Book Review – CORPORATE GOVERNANCE, ETHICS AND SOCIAL RESPONSIBILITY, Second Edition by BALACHANDRAN, V. and CHANDRASEKARAN, V.

     

    Dr. M. Sriram, Associate Professor, Department of Management Sciences, D. J. Academy for Managerial Excellence, Othakalmandapam, Coimbatore-641032

    • The chapters are well structured. The various facets of good governance is explained in a lucid manner.
    • The comprehensive coverage of the nuances of ‘Corporate Governance’ and various legal aspects relating to Corporate Governance.
    • The unique feature of the book is relating to a brief discussion on various CSR initiatives by India Inc. and also a snap shot on various labour legislations prevalent in India.
    • The book will be very useful to all those who lack clarity on the topics such as CSR, CG and Social Audit.

    ———-

    Dr. S. Thothadri, Assistant Professor & Research Supervisor, Department of Corporate Secretaryship, The New College (Autonomous), Chennai – 600 014, India.

    “The chapters and contents of the book are well arranged. The book extensively covers all the contents of Corporate Social Responsibility, Corporate Governance, CSR practices by Indian Corporates, Cadbury Committee Report on Corporate Governance, Clause 49 of the listing agreement, Compliance Report on Corporate Governance and NGO’s and their objectives. The book highlights the importance of Business Ethics, Professional Ethics, Social Accounting, Auditing and Reporting in a lucid manner which will be the need of the hour. The appendix and annexure in Chapter 1, Chapter 4, and Chapter 7 are noteworthy highlights of the book.

    The Air and Water (Prevention and Control on Pollution) Act has been included in a simple manner highlighting the importance of pollution prevention in order to achieve global sustainable development.

    The book will be very useful for the P. G. students as well as the students pursuing professional courses like Company Secretaryship, Chartered Accountants, etc., as it provides an insight into the guidelines for ethics to be maintained by various professionals.”

  • Libraries as Cultural Sanctuaries of our Community’s Collective Wisdom

    As a book enthusiast, libraries hold a special place in my heart. They offer not only a quiet haven for reading but also boast fascinating histories, beautiful architecture, and thriving communities.

    In a world where knowledge is power, libraries stand as vital centres of learning with a diverse range of resources, from library books to digital archives.

    Personally, I see libraries as spaces for personal growth and development. They offer a serene environment for focused work and study, with designated areas free from distractions. Libraries cocoon ideas, allowing them to flourish and evolve into finished products.

    While they are an ideal place to think and innovate, libraries offer more than just workspace; they’re invaluable study resources with comprehensive collections and helpful cataloguing services. Additionally, they play a crucial role in community building by hosting social events and serving as historical landmarks. Overall, libraries are vibrant spaces that enrich lives and shape society through knowledge and heritage.

    PRESERVING THE PAST

    Knowledge is timeless, as Ralph Waldo Emerson famously noted, “Old knowledge is never wasted; it forms the foundation upon which new wisdom is built.” Libraries play a vital role in preserving this wealth of knowledge from centuries past, enabling civilization to advance both technologically and socio-culturally by drawing from the wisdom of our ancestors.

    Libraries are more than just institutions which curate study resources; they are guardians of human history, preserving priceless treasures like ancient manuscripts and rare books. Through careful organization and preservation, libraries ensure that the wisdom of the ages is passed down to future generations. From the Great Library of Alexandria to the Bodleian Library in Oxford, these sanctuaries of learning hold a reservoir of famous literary works that have shaped our society’s culture and identity for centuries.

    While libraries like these are celebrated for their rare manuscripts, all libraries deserve recognition for their invaluable service in preserving knowledge and offering society access to a wealth of information.

    ADVOCATING FOR ACCESSIBLE KNOWLEDGE

    Libraries serve as more than just repositories of knowledge; they are vibrant hubs of community engagement and cultural exchange. Through events like book clubs, cultural activities, and children’s programs, libraries provide a space for people to connect, share interests, and foster social bonds within their communities.

    These events bring together like-minded individuals, whether they are book lovers or parents, fostering connections and creating opportunities for social interaction. Libraries not only promote intellectual growth but also facilitate the building of social connections, contributing to societal advancement on multiple levels.

    Furthermore, libraries play a crucial role in preserving cultural heritage and historical artefacts for future generations. By safeguarding rare manuscripts, historical documents, and local archives, libraries ensure that the collective memory of humanity remains accessible to all.

    FOSTERING COMMUNITY AND CONNECTION

    Libraries are more than just repositories of knowledge; they’re vibrant community hubs where people come together to connect, learn, and grow. In addition to providing access to books and resources, libraries host a variety of events and activities that foster social connections and intellectual growth.

    From cultural and arts events to book clubs and children’s activities, libraries offer something for everyone. Libraries serve as more than just repositories of books; they are vibrant hubs of community engagement. Events like book clubs and children’s activities provide opportunities for like-minded individuals, such as book lovers or parents, to connect, fostering social interaction and advancing societal progress.

    Whenever I need a break from my routine, I love attending the local library’s cultural events. Recently, the British Library hosted a poetry reading by local artists, and it was inspiring to see the community come together to celebrate creativity and expression. These events add a dynamic energy to the library, making it more than just a place to study but a gathering space for shared experiences and connections.

    Libraries serve as custodians of our shared history, enriching our understanding of the past and inspiring future generations to learn and explore. By safeguarding rare manuscripts and historical documents, libraries contribute to preserving the collective memory of humanity, enriching the community’s understanding of its cultural identity and history, and strengthening community bonds.

    In this way, libraries not only promote intellectual growth but also contribute to the social fabric of communities, fostering connections and creating opportunities for meaningful interaction.

    Here are some historically famous libraries that exemplify this commitment to preserving the past:

    Library of Congress, Washington:

    Library of Congress

    • Largest library, globally, by shelf space with over 171 million items.
    • Collection spans 470+ languages, a true global repository.
    • Thomas Jefferson Building: Architectural marvel with intricate designs and iconic murals.

    The British Library:

    The British Library

    • Holds over 200 million items, including rare manuscripts like the Magna Carta.
    • King’s Library Tower showcases 65,000+ printed volumes collected by King George III.
    • Home to one of the world’s largest collections of newspapers, spanning three centuries.

    Harvard University Library:

    Harvard University Library

    • Comprises 70+ libraries, holding over 20 million volumes.
    • Houghton Library: Extraordinary collection of rare books and manuscripts.
    • Offers digital collections with historical documents and cutting-edge research.

    Raja Ram Mohan Roy Library Foundation, Kolkata: 

    Raja Ram Mohan Roy Library

    • RRRLF is a pioneer in promoting the library movement across India.
    • It was established in May 1972 to spread library services nationwide.
    • RRRLF was founded during the International Book Year celebrations of 1972.

    LIBRARIANS ENABLE SOCIETAL PROGRESS

    Librarians are the unsung heroes of every library, tirelessly working to provide communities with the services needed to advance knowledge and intellectual growth.

    Their role goes beyond mere custodianship; they are guides, mentors, and champions of intellectual freedom and discovery. By assisting those who come to the library searching for specific resources or by providing other services such as advising people about which sections to explore, librarians enable intellectual growth for all.

    In addition to this vital service to society, librarians also play a critical role in organizing and preserving educational resources, ensuring they are cataloged and stored appropriately for future generations. In doing so, they safeguard our cultural heritage, including rare manuscripts, historical documents, and artifacts. Their meticulous preservation efforts ensure that these treasures remain intact and accessible, enabling us to connect with our past and learn from it.

    As someone who frequents libraries often, I’ve come to admire librarians for their unwavering commitment to intellectual freedom. They’re like guardians of diverse perspectives, making sure everyone has access to a wide range of ideas. It’s inspiring to see how they curate collections that spark curiosity and creativity, shaping our community’s thirst for knowledge.

    Moreover, their support for students and patrons is invaluable. They’re always there to help us find the resources we need, making sure information is organized and accessible. It’s because of their meticulous efforts that we can explore the wealth of knowledge stored within the library’s walls.

    In my eyes, librarians are the unsung heroes of our intellectual journey. They preserve and share humanity’s collective wisdom, ensuring that future generations have the same opportunities to learn and grow.

    LOOKING AHEAD

    Libraries remain indispensable in our technologically advancing world. While the ways people consume information evolve, the inherent need to document findings and share knowledge ensures libraries’ enduring relevance.

    Even as technology changes how we access information, libraries remain crucial. They adapt, becoming digital hubs while still preserving our collective knowledge.

    And let’s not forget about librarians—they’re the guides in this ever-changing landscape. They help us navigate through information overload, ensuring we find what we need. Their role in shaping society, from assisting with research to advocating for access, is irreplaceable.

    At their core, libraries are more than just buildings—they’re symbols of our quest for knowledge and progress. They’re where communities come together to learn and grow, making them indispensable in our ever-evolving world.

     

  • The Foundation of Intellectual Inquisitiveness for Students is A Textbook: Here’s Why

    In today’s digital era, the significance of textbooks cannot be overstated. Despite the widespread availability of online information, textbooks remain essential for fostering comprehensive understanding and cognitive growth.

    As we enter the Digital Age, there’s a common misconception that books will become obsolete due to the abundance of online information. However, this notion couldn’t be more wrong.

    Decoding Study Strategies: Textbooks vs. Tuition Notes in College
    “Education is the passport to the future, for tomorrow belongs to those who prepare for it today.” – Malcolm X

     

    As Albert Einstein famously remarked, “The only thing that you absolutely have to know is the location of the library.” This sentiment holds true as human intellect thrives on a diverse array of information sources, including textbooks. While online resources offer convenience, they often lack the depth and clarity provided by textbooks.

    In academia, textbooks play a pivotal role in shaping students’ understanding of complex subjects. Unlike quick summaries and shortcut-methods available on study resources like Toprr, textbooks offer detailed explanations, diagrams, and analyses that promote conceptual clarity and critical thinking. By aligning with prescribed syllabi like academic standards, textbooks ensure consistency and excellence in education.

    In essence, textbooks are not merely tools for acquiring knowledge; they are catalysts for creativity, inventiveness, and cognitive growth. Embracing academic textbooks is essential for preserving academic integrity and nurturing the intellectual curiosity of future generations.

    ACADEMIC TEXTBOOKS VS TUITION NOTES

    The distinctions between academic textbooks and other materials that cover academic syllabus like tuition notes.

    In today’s dynamic educational landscape, textbooks remain indispensable for academic achievement. Despite the abundance of online resources, textbooks provide a sturdy foundation, guiding students through complex subjects with detailed explanations and comprehensive content.

    • Textbooks offer comprehensive content and facilitate conceptual clarity.

    • They serve as catalysts for creativity, critical thinking, and problem-solving skills by providing in-depth knowledge on the subject.

    • Textbooks encourage curiosity, diverse perspectives, and lifelong learning through structured resources and independent exploration.

    Textbooks vs. Tuition Notes: A Guide for College Students"
    “Education is the most powerful weapon which you can use to change the world.” – Nelson Mandela

     

    TEXTBOOKS ARE MORE AUTHORITATIVE

    Aligning textbooks with prescribed syllabi by educational authorities is a crucial effort undertaken by publishing houses and authors. This alignment ensures that textbooks are tailored to meet the educational needs and standards set by governing bodies like academic. For students aiming to excel in their exams, textbooks are indispensable resources, as they are meticulously edited and structured to align with syllabus requirements. The chapter-by-chapter framework of textbooks mirrors the topics and format outlined by educational authorities, facilitating seamless learning.

    For context, here’s an insider look at our process: our experienced editorial teams meticulously review and edit textbooks, ensuring that each chapter aligns with the official syllabus. This meticulous alignment ensures that our textbooks are perfectly suited for students preparing for their exams.

    At PHI Learning, we prioritize the alignment of our textbooks with established standards and guidelines. We recognize the importance of adhering to the standards set by set by various statutory bodies such as UGC, AICTE, etc. Our commitment to excellence is evident in our comprehensive coverage of course objectives and meticulous attention to detail, ensuring that our textbooks maintain consistency and coherence across educational institutions.

    textbooks vs other sources
    Enhancing Learning: Explore the Vital Importance of Textbook Reading in Education

     

    AUTHENTICITY AND CREDIBILITY

    While online study materials found on platforms like Coursera and Udemy may offer convenience in grasping basic concepts, they cannot replace the expertise and depth of insight provided by knowledgeable authors in academic textbooks.

    When authoritative sources speak on their areas of expertise, their unique perspective offers unparalleled value. This distinct frame of reference instills students with an outlook unmatched by quick summaries found in online study resources.

    At PHI Learning, our commitment to authenticity and credibility sets us apart. With over six decades of experience, we’ve earned a reputation for excellence in publishing under the imprint Eastern Economy Editions  – especially academic textbooks. Authored by renowned professors and subject matter experts, our textbooks offer unparalleled depth of knowledge. In an era of information overload, our textbooks provide a trusted source of information, empowering students to navigate higher education confidently.

    Hence, textbooks are essential for academic success, as they provide a solid foundation for learning and growth. Choosing textbooks aligned with academic standards ensures comprehensive coverage of key concepts, preparing students for success in today’s dynamic world. Educators trust PHI Learning’s textbooks’ authenticity, credibility, and excellence in equipping students with the knowledge and skills they need to thrive academically.

    Log on to www.phindia.com and browse our titles today!

    Importance of reading textbooks
    Unlocking Knowledge: Discover the Importance of Reading Textbooks for Academic Success