We all know what Marketing Management is — but is it the same as Rural Marketing? Rural marketing involves strategies to identify, reach, and serve consumers in rural areas by tailoring market research and promotion to their unique needs. Arguably, Rural Marketing is completely different! Unlike urban marketing, which leverages data to analyze customer behavior …
Marketing
The Power of Personalization: Enhancing the Customer Experience in Digital Marketing
Learn to create personalized customer experiences to grow your business Want to create customer experiences which are tailored to perfection? Join us on a thrilling journey as we unravel the secrets of crafting personalized interactions that will leave your customers craving for more! Creating personalized customer experiences enables brands to engage customers in their buyers’ …
7 tips for making a hashtag strategy for social media
Hashtags are best described as a way for social media platforms to categorize posts. This helps the platform’s algorithm to ensure your post appears on the feeds of users who would be interested in your content. Strategically using hashtags is amongst the most effective ways to grow your reach. Hashtags will help your social media …
Creative Branding in Digital Marketing
Creative Branding is an essential part of managing any brand. Here are 5 branding strategies to add to your marketing mix Creative branding is the process of building a company’s brand identity. In your organisation’s digital marketing efforts, developing a strong brand identity is necessary. This is since your branding communicates to potential clients and …