New Book Announcement STRATEGIC MARKETING: MAKING DECISIONS FOR STRATEGIC ADVANTAGE, SECOND EDITION By Musadiq A. Sahaf, Ph.D., is Professor of Strategic Marketing, Department of Management Studies, School of Business Studies, University of Kashmir, Srinagar. Earlier, he was Professor and Dean, Faculty of Business Administration, American University of Asia, Sharjah (UAE). He has also served University …
Uncategorized
ESSENTIALS OFEDUCATIONAL PSYCHOLOGY By S.K. Mangal The Author S.K. Mangal, Ph.D. (Education), has been Principal, and Professor & Head of Department of Postgraduate Studies at C.R. College of Education, Rohtak, Haryana. Dr. Mangal has authored several books, including Essentials of Educational Psychology, Advanced Educational Psychology (Second Edition), Educating Exceptional Children: An Introduction to Special Education, …
Special Offer Book – 30% Off ADVANCED EDUCATIONAL PSYCHOLOGY, SECOND EDITION By S.K. Mangal A popular boo written by a well-known author, this revised and expanded edition is a sequel to the first edition which was warmly received by the student and teaching community for its in-depth analysis and refreshing approach to the subject. Psychology of …
COMPUTER–BASED INDUSTRIAL CONTROL, Second Edition By KRISHNA KANT The Author KRISHNA KANT, Ph.D., is Dean (Academic) at Jaypee Institute of Information Technology, Noida. Earlier, he served as Senior Director in the Department of Information Technology, Ministry of Communications and Information Technology. He received his Masters in Physics (with specialization in Electronics) in 1972 from Jabalpur University, …
DISTRIBUTED ALGORITHMS AN INTUITIVE APPROACH Second Edition The new edition of a guide to distributed algorithms that emphasizes examples and exercises rather than the intricacies of mathematical models. The Author WAN FOKKINK is Professor of Theoretical Computer Science at the VU University, Amsterdam. The Book This book offers students and researchers a guide to distributed …
QUANTITATIVE APTITUDE FOR CAT, Second Edition By Abhijit Guha This fully-solved book has been developed exactly to suit the need of the CAT aspirants. The objective of this textbook is to test the skill of the candidate in applying the concept and logic in solving problems in Quantitative ability section. The USP of the book …
SECURITYANALYSIS AND PORTFOLIO MANAGEMENT Second Edition By S. Kevin The second edition of the book on Security Analysis and Portfolio Management covers all the areas relevant to the theme of investment in securities. It begins with an introduction to the investment process and the risk involved in it and then explains the different methods of …
New Book Announcement DATA ANALYSIS: USING STATISTICS AND PROBABILITY WITH R LANGUAGE Data Analysis Using Statistics and Probability with R Language is a complete introduction to data analysis. It provides a sound understanding of the foundations of the data analysis, in addition to covering many important advanced topics. Moreover, all the techniques have been implemented …
Let’s Know How Audiences Take Shape In This Digital Age With The Book THE MARKETPLACE OF ATTENTION: HOW AUDIENCES TAKE SHAPE IN A DIGITAL AGE “An engaging, coolheaded look at the changing media landscape There have been many breathless accounts of how new media might be changing the world, predicting we are on the verge …
Get To Know How To Manage Change Digital Transformation Is Not About Technology By Behnam Tabrizi, Ed Lam, Kirk Girard, Vernon Irvin A recent survey of directors, CEOs, and senior executives found that digital transformation (DT) risk is their #1 concern in 2019. Yet 70% of all DT initiatives do not reach their goals. Of …