Let’s Know What’s There In The Book PSYCHOLOGY FOR B.SC. NURSING, SECOND EDITION By Basheer A. Kutty Psychology is both an applied and academic field that studies the human mental processes and behaviour. The present book comprehensively deals with the appropriate areas of Psychology to help the students of Nursing and other healthcare courses gain …

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Let’s Know What’s There In the Book CASE STUDIES IN MARKETING: THE INDIAN CONTEXT, SEVENTH EDITION By R. SRINIVASAN (Fellow, IIM Bangalore) is Emeritus Professor, Department of Management Studies, Indian Institute of Science (IISc), Bangalore. This well-received and widely accepted book by the students of business schools across the country, in its Seventh Edition, provides …

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Add to Learning Why Your Meetings Stink—and What to Do About It By Steven G. Rogelberg Dave, a senior VP at a large U.S. bank, was a strong one-on-one manager. However, 360-degree feedback revealed that he struggled in one critical area: leading effective meetings. Multiple employees described his meetings as “a time suck.” They complained …

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Let’s Know What’s There In the Book COMPUTER ORIENTED NUMERICAL METHODS, FOURTH EDITION By Prof. V. Rajaraman, Honorary Professor, Supercomputer Education & Research Centre, IISc. Bangalore, is the author of more than 14 books on our list. This book is a concise and lucid introduction to computer oriented numerical methods with well-chosen graphical illustrations that …

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Add to Learning 9 Ways Multitasking is Killing Your Brain and Productivity, According to Neuroscientists. 9 reasons why multitasking is bad for you. We’d like to think that we can multitask — respond to emails, text messages, toggle between multiple tabs on a browser and scroll through social media feeds, whilst working on important tasks …

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News You May Use! IIT Indore pips older peers to feature in top 50 Asia University Rankings Times HigherEducation ranking sees IISc Bengaluru maintain lead at 29th position The second generation Indian Institute of Technology (IIT) Indore has yet again pipped its older peers like IIT Bombay, Delhi, and Madras to be the only IIT …

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NEURAL NETWORKS, FUZZY SYSTEMS AND EVOLUTIONARY ALGORITHMS : SYNTHESIS AND APPLICATIONS, SECOND EDITION By S. RAJASEKARAN, G.A. VIJAYALAKSHMI PAI The second edition of this book provides a comprehensive introduction to a consortium of technologies underlying soft computing, an evolving branch of computational intelligence, which in recent years, has turned synonymous to it. The constituent technologies …

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POWER THEFT, FOURTH EDITION G. SREENIVASAN, Executive Engineer with Kerala State Electricity Board. Power theft is a silent crime that causes huge loss of revenue to power utilities. Despite advanced managerial and technical efforts to crack down on power thieves, power distribution entities are struggling hard to constrain the unscrupulous ways used to steal power. …

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Business Communication Series What is communication model? Functions of communication model By The Business Communication A model can be defined as a visual presentation that identifies, classifies and describes various parts of a process. In the communication process, sender, message, media and receiver are associated. Communication process starts with the transmission of message by communicator …

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Let’s Know What’s There In The Book PUBLIC FINANCE, THIRD EDITION By AMBAR GHOSH & Chandana Ghosh from Jadavpur University & Indian Statistical Institute, Kolkata The objective of the theory of public finance is to determine the optimal scales of government interventions or expenditures in different areas and the optimum modes of financing these expenditures. …

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