The Continuum: A Blog by PHI Learning

PHI Learning, a trusted name in academic publishing with 62 years of excellence, offers affordable, NEP 2020-aligned textbooks, expert-authored content, and global reach, driving academic progress in higher education.

Category: Uncategorized

  • Preserved In The Lens Of Change: A Glimpse of India’s Biodiversity through Digital Storytelling

    The Evolution of Education in India: From Textbooks to Multimedia

    Over the past few years, India has transformed into a rapidly advancing economy, boasting the world’s largest population of young people. With the boost in the number of young people comes a proliferating culture of social media and digital multimedia use.

    Amidst this cultural evolution, the internet has emerged as a pivotal means of communication. Further, digital storytelling (sharing a story with your audience via photographs you have taken yourself) has become highly popular.

    Running parallel to the internet’s dominance is the epoch of climate change, heightening global awareness of environmental challenges.

    This blog is about the intersection of the approaching culture of digital storytelling and the trending topic of environmental conservation. We explain why digital storytelling is a great means through which we can initiate academic and scholarly discussions on topics related to biodiversity, environment, climate change, etc.

    Raising Awareness through Digital Storytelling

    Before delving into the importance of digital narratives in helping educate people about our rich biodiversity, it is important to answer the question – what even is digital storytelling?

    Digital storytelling uses digital media like images, videos, and interactive elements to convey a message, blending traditional storytelling with technology for engaging experiences.

    Digital storytelling has great potential to bring academic discussions to the public. Its ability to “go viral” on social networks can help amplify relevant topics, making them accessible to everyone.

    In this digital age, storytelling emerges as a powerful tool to bring to the forefront underrepresented natural wonders and inspire action for their conservation. With advancing technologies, wildlife photography has become a trend, facilitating immersive digital narratives that unveil the wonders concealed within protected realms, fostering a deeper connection with nature.

    Multimedia Storytelling in Higher Education

    Similarly, in academic education, integrating digital storytelling into the curriculum can make learning more enjoyable, especially with the abundance of beautiful images depicting natural Landscapes.

    Incorporating digital storytelling into e-books, leveraging the natural narrative ability of our planet’s biodiversity, can make learning about topics such as ecology and environmental science more fun and engaging.

    Renowned globally for its biodiversity, India’s unnoticed and overlooked wealth of wildlife sanctuaries and nature reserves need to be brought to the public’s notice. Digital storytelling has a huge potential in bringing discussions taking place within the academic sphere to the forefront. Incorporated in e-books, digital storytelling about India’s biodiversity can make learning fun!

    How Multimedia Narratives Can Impact Academia:

    • Student Engagement and Learning: Actively engages students through immersive experiences.
    • Empowerment and Advocacy: Motivates students to champion conservation efforts, empowering them to take tangible action.
    • Conservation Contribution and Cultural Preservation: Contributes to conservation endeavors by visually documenting ecological data and preserving cultural heritage.
    • Policy Influence and Global Impact: Advocates for policy reforms and reaches a global audience, amplifying the efficacy of conservation endeavors.

    While multimedia storytelling serves as an effective communication tool across various subjects, its value is particularly pronounced in environmental science, ecology, biology, and related fields. Presenting India’s biodiversity and global wildlife sanctuaries in a digital, visual format can serve as a compelling means to popularize the principles, objectives, and aspirations that fields like environmental science embody and aspire to achieve.

    Know about India’s Biodiversity:

     

  • Libraries as Cultural Sanctuaries of our Community’s Collective Wisdom

    As a book enthusiast, libraries hold a special place in my heart. They offer not only a quiet haven for reading but also boast fascinating histories, beautiful architecture, and thriving communities.

    In a world where knowledge is power, libraries stand as vital centres of learning with a diverse range of resources, from library books to digital archives.

    Personally, I see libraries as spaces for personal growth and development. They offer a serene environment for focused work and study, with designated areas free from distractions. Libraries cocoon ideas, allowing them to flourish and evolve into finished products.

    While they are an ideal place to think and innovate, libraries offer more than just workspace; they’re invaluable study resources with comprehensive collections and helpful cataloguing services. Additionally, they play a crucial role in community building by hosting social events and serving as historical landmarks. Overall, libraries are vibrant spaces that enrich lives and shape society through knowledge and heritage.

    PRESERVING THE PAST

    Knowledge is timeless, as Ralph Waldo Emerson famously noted, “Old knowledge is never wasted; it forms the foundation upon which new wisdom is built.” Libraries play a vital role in preserving this wealth of knowledge from centuries past, enabling civilization to advance both technologically and socio-culturally by drawing from the wisdom of our ancestors.

    Libraries are more than just institutions which curate study resources; they are guardians of human history, preserving priceless treasures like ancient manuscripts and rare books. Through careful organization and preservation, libraries ensure that the wisdom of the ages is passed down to future generations. From the Great Library of Alexandria to the Bodleian Library in Oxford, these sanctuaries of learning hold a reservoir of famous literary works that have shaped our society’s culture and identity for centuries.

    While libraries like these are celebrated for their rare manuscripts, all libraries deserve recognition for their invaluable service in preserving knowledge and offering society access to a wealth of information.

    ADVOCATING FOR ACCESSIBLE KNOWLEDGE

    Libraries serve as more than just repositories of knowledge; they are vibrant hubs of community engagement and cultural exchange. Through events like book clubs, cultural activities, and children’s programs, libraries provide a space for people to connect, share interests, and foster social bonds within their communities.

    These events bring together like-minded individuals, whether they are book lovers or parents, fostering connections and creating opportunities for social interaction. Libraries not only promote intellectual growth but also facilitate the building of social connections, contributing to societal advancement on multiple levels.

    Furthermore, libraries play a crucial role in preserving cultural heritage and historical artefacts for future generations. By safeguarding rare manuscripts, historical documents, and local archives, libraries ensure that the collective memory of humanity remains accessible to all.

    FOSTERING COMMUNITY AND CONNECTION

    Libraries are more than just repositories of knowledge; they’re vibrant community hubs where people come together to connect, learn, and grow. In addition to providing access to books and resources, libraries host a variety of events and activities that foster social connections and intellectual growth.

    From cultural and arts events to book clubs and children’s activities, libraries offer something for everyone. Libraries serve as more than just repositories of books; they are vibrant hubs of community engagement. Events like book clubs and children’s activities provide opportunities for like-minded individuals, such as book lovers or parents, to connect, fostering social interaction and advancing societal progress.

    Whenever I need a break from my routine, I love attending the local library’s cultural events. Recently, the British Library hosted a poetry reading by local artists, and it was inspiring to see the community come together to celebrate creativity and expression. These events add a dynamic energy to the library, making it more than just a place to study but a gathering space for shared experiences and connections.

    Libraries serve as custodians of our shared history, enriching our understanding of the past and inspiring future generations to learn and explore. By safeguarding rare manuscripts and historical documents, libraries contribute to preserving the collective memory of humanity, enriching the community’s understanding of its cultural identity and history, and strengthening community bonds.

    In this way, libraries not only promote intellectual growth but also contribute to the social fabric of communities, fostering connections and creating opportunities for meaningful interaction.

    Here are some historically famous libraries that exemplify this commitment to preserving the past:

    Library of Congress, Washington:

    Library of Congress

    • Largest library, globally, by shelf space with over 171 million items.
    • Collection spans 470+ languages, a true global repository.
    • Thomas Jefferson Building: Architectural marvel with intricate designs and iconic murals.

    The British Library:

    The British Library

    • Holds over 200 million items, including rare manuscripts like the Magna Carta.
    • King’s Library Tower showcases 65,000+ printed volumes collected by King George III.
    • Home to one of the world’s largest collections of newspapers, spanning three centuries.

    Harvard University Library:

    Harvard University Library

    • Comprises 70+ libraries, holding over 20 million volumes.
    • Houghton Library: Extraordinary collection of rare books and manuscripts.
    • Offers digital collections with historical documents and cutting-edge research.

    Raja Ram Mohan Roy Library Foundation, Kolkata: 

    Raja Ram Mohan Roy Library

    • RRRLF is a pioneer in promoting the library movement across India.
    • It was established in May 1972 to spread library services nationwide.
    • RRRLF was founded during the International Book Year celebrations of 1972.

    LIBRARIANS ENABLE SOCIETAL PROGRESS

    Librarians are the unsung heroes of every library, tirelessly working to provide communities with the services needed to advance knowledge and intellectual growth.

    Their role goes beyond mere custodianship; they are guides, mentors, and champions of intellectual freedom and discovery. By assisting those who come to the library searching for specific resources or by providing other services such as advising people about which sections to explore, librarians enable intellectual growth for all.

    In addition to this vital service to society, librarians also play a critical role in organizing and preserving educational resources, ensuring they are cataloged and stored appropriately for future generations. In doing so, they safeguard our cultural heritage, including rare manuscripts, historical documents, and artifacts. Their meticulous preservation efforts ensure that these treasures remain intact and accessible, enabling us to connect with our past and learn from it.

    As someone who frequents libraries often, I’ve come to admire librarians for their unwavering commitment to intellectual freedom. They’re like guardians of diverse perspectives, making sure everyone has access to a wide range of ideas. It’s inspiring to see how they curate collections that spark curiosity and creativity, shaping our community’s thirst for knowledge.

    Moreover, their support for students and patrons is invaluable. They’re always there to help us find the resources we need, making sure information is organized and accessible. It’s because of their meticulous efforts that we can explore the wealth of knowledge stored within the library’s walls.

    In my eyes, librarians are the unsung heroes of our intellectual journey. They preserve and share humanity’s collective wisdom, ensuring that future generations have the same opportunities to learn and grow.

    LOOKING AHEAD

    Libraries remain indispensable in our technologically advancing world. While the ways people consume information evolve, the inherent need to document findings and share knowledge ensures libraries’ enduring relevance.

    Even as technology changes how we access information, libraries remain crucial. They adapt, becoming digital hubs while still preserving our collective knowledge.

    And let’s not forget about librarians—they’re the guides in this ever-changing landscape. They help us navigate through information overload, ensuring we find what we need. Their role in shaping society, from assisting with research to advocating for access, is irreplaceable.

    At their core, libraries are more than just buildings—they’re symbols of our quest for knowledge and progress. They’re where communities come together to learn and grow, making them indispensable in our ever-evolving world.

     

  • About PHI Learning’s Academic E-Books

    We at PHI Learning believe e-textbooks are extremely useful for students. We believe e-books are easily transportable, customizable, easy to store, and convenient to make notes on. These features are particularly useful for young students who usually prefer technology and like to study on their digital devices. At PHI Learning, we publish eBook versions of all our print books. Accessible on various e-reading platforms, our e-books are created with the intent to enhance the convenience and reading experience of students and teachers. Our e-textbooks enable students to customize how they study, transport their textbooks conveniently, and access their books no matter where on campus they are.

    PHI Learning is your go-to destination for exceptional e-books that cater to the curious minds of students, researchers, and academics alike. We’re proud to present a vast collection of digital resources designed to revolutionize the way you learn and explore the realms of knowledge.

    🔍 Unrivaled Content: Our e-books cover a wide array of subjects, spanning from science and technology to humanities and social sciences. Immerse yourself in meticulously crafted content authored by esteemed scholars and experts in their respective fields. Dive deep into the latest research, gain profound insights, and stay ahead in your academic pursuits.

    💡 Interactive Experience: We believe that learning should be a dynamic and engaging process. That’s why our e-books go beyond mere static text. Experience the future of education with interactive features such as embedded multimedia, simulations, quizzes, and hyperlinks, enhancing your understanding and fostering an immersive learning environment.

    📱 Anytime, Anywhere Access: With our user-friendly e-book platform, you can access your entire library with just a few clicks. Whether you’re on your laptop, tablet, or smartphone, our e-books adapt seamlessly to any device, ensuring a hassle-free reading experience at your convenience. Study on the go, from the comfort of your home, or even during your daily commute.

    💻 Advanced Tools: Unlock the full potential of our e-books with advanced tools designed to enhance your research and study sessions. Highlight important sections, make personal annotations, and easily search for specific topics. Say goodbye to flipping through countless pages—our intuitive search feature allows you to find information in an instant.

    🌐 Stay Updated: The academic landscape is constantly evolving, and we’re committed to keeping you at the forefront of knowledge. Our e-books are regularly updated to include the latest research, theories, and discoveries. You can trust that you’ll always have access to the most relevant and up-to-date content in your field of interest.

    🌍 Join the Digital Revolution: Embrace the future of academic resources and join our ever-growing community of learners. With our e-books, you’ll have the world of knowledge at your fingertips, enabling you to excel in your studies, broaden your intellectual horizons, and embark on a journey of lifelong learning.

    🔖 Visit our website https://www.phindia.com/PHI/AboutEbooks today and unlock the boundless potential of our e-books. Empower your mind, fuel your intellectual curiosity, and embrace a new era of learning.

     

  • Hashtag Strategy Tips For #DigitalMarketing

    Hashtags are best described as a way for social media platforms to categorize posts. This helps the platform’s algorithm to ensure your post appears on the feeds of users who would be interested in your content. Strategically using hashtags is amongst the most effective ways to grow your reach. Hashtags will help your social media content become prioritized on pages which are most relevant to your brand.

    An effective hashtag strategy will help you reach an audience of people who are genuinely interested in your product. It involves building clusters of content around a hashtag to make it easy for your target audience to find a whole cluster of the kind of content they want to see when they interact with your brand. Most hashtag strategies aim to include both popular and niche hashtags in order to have a broad as well as targetted reach.

    This post provides tips for creating a brand hashtag strategy  to help you effectively target the right audience for your brand and also extend your reach amongst the right categories of people. Read on for our top 7 tips:

    1.  Research your audience

    The most essential part of any social media strategy is knowing who your target audience is. Social media is great for digital marketers due to its ability to be more targeted. Experts can analyze data easily available on all platforms and then target a specific audience which is most likely to be interested in their content.

    Defining the correct audience to target can be as easy as going on your preferred social media platforms and exploring conversations and topics related to your brand or niche. Listening to conversations relevant to your brand will help you find out what your audience cares about and utilize this information to create a targetted strategy.

    2.  Find popular hashtags related to your brand

    Hahstags which are relevant to your brand can help you reach new users who may be interested in your products. Hashtags allow platforms to group together similar content according to a specific interest or keyword. Users who then search for a hashtag will be able to see all content tagged with this specific keyword – including yours! This way, hashtags help you reach audiences who are specifically looking for the kind of content you have to offer.

    Take note of the hashtags which brands in your industry are using. You can also try typing in various keywords related to your product into your preferred platforms search engine until you have a list of the most popular hashtags This way, you will ensure your content reaches those who have interests aligned with your brand.

    Be careful! Don’t forget to check the hashtags you have found. Before you use a hashtag on Instagram, do some research to see who else is using it and what content others are generating around that hashtag. By looking at other posts containing the hashtags you have picked you will ensure you are using hashtags which are truly relevant to your content. Sometimes, even keywords which are related to your brand might not be the best hashtags for you.

    3.  Use the right number of hashtags

    Hashtag marketing strategy is amongst the best ways to increase organic reach so do your research on which hashtags are performing well in your industry. You should form a strategy for what content you will create and how you will drive engagement. Pick your hashtags based on this strategy.

    It’s important to use hashtags strategically instead of adding random keywords to get a large number of hashtags into a single post. Using the correct hashtags which align with your content and your target audience’s interests helps you inform the platform’s algorithm where to place you – no matter the number of hashtags. Using content specific hashtags helps you target a specific goup of people and give you a highly engaged audience.

    4.  Social Monitoring and Social Listening

    Analysing your competitors’ profiles is also a great way to find topics and keywords for which you can use hashtags. Try to include hashtags which others in your industry are also using to make your content more relevant. Investing in social listening and monitoring tools is also a good way to determine which hashtags would be best for your brand and for each of your platforms.

    5.  Analyze Past Posts

    A good hashtag marketing strategy comes from trial and error. Experiment and refine your selection of hashtags until you can find the ones which are producing the best results.

    6.  Look for hashtags relevant to your industry

    It is agreed upon by almost all strategists out there that using only popular or trending hashtags is not the best way to increase your reach and engagement on social media. Brands should use a mix of both popular and niche hashtags. The goal is to ensure you feature on the most popular pages so as to reach as many people as possible but also on less competitive pages where your content is will remain visible around the top of the page for longer.

    This method helps helps you reach all types of audiences ranging from broader groups to specific groups. Further, its easier to rank high on more niche hashtags where there is less competition than on highly popular ones.

    7.  Look for the following types of hashtags: brand and campaign specific, trending, content hashtags, and seasonal hashtags

    There are 3 types of hashtags:

    Branded hashtags are created to market your brand and organize your content around a specific tag.

    Trending hashtags are those which are currently attracting high levels of traffic and can help you reach a massive audience. You can even use online tools like — to find out which hashtags are trending.

    Content hashtags align with the subject matter of your content to catch the interest of people who are interested in topics similar to what your content deals with Time-sensitive content like those created for a calendar holiday tend to get more likes since they are highly relevant to most people at the time they are posted. Include hashtags related to holidays and events in your industry as well as for the current season, month, week, or year so as to make your content appear more relevant to people.

    You may be interested in our book on Digital Marketing. Click https://www.phindia.com/Books/BookDetail/9788194800279/digital-marketing-arora-mathur

     

     

  • Books Reviews: 7 Titles In PHI Learning’s Shakespeare Series

    Are you an English Literature student studying Shakespeare and love making innovative arguments in your coursework / graded papers and essays? If yes, you should check out PHI Learning’s Shakespeare Series. Our Shakespeare Plays textbooks set themselves apart from others in the market with footnotes and critical essays which provide knowledge-based points of discussion.

    This means that the books not only focus on helping students understand the plays in a way that will increase their knowledge.

    Each of the titles in our Shakespeare series features complete annotations, explanatory footnotes, comprehensive introductions, illustrative summaries, & critical essays. A summary is given at the end of every Act and Scene.

    The texts have been created in a way to help the teacher to teach and the student to learn. Our books are priced to keep them affordable for the students and available in both e-book and print format. They are easily available on our website www.phindia.com and other such portals such as Amazon, Flipkart etc. for swift access.

    Key features of our plays include:

    • Meticulously edited full text of the plays with annotations and commentary
    • Well-designed and laid out pages for easy readability
    • Act and Scene summaries
    • Plot Summary
    • Critical Essays

    Interested in knowing more? In our latest YouTube video, our Digital Marketing Executive gives a detailed explanation of what to expect from our Shakespeare Series. Watch it here – https://www.youtube.com/watch?v=X2TjktHL9fU

    The Tragedy of Macbeth

    Editor ​​Dr. Gautam Sengupta, former Professor and Head, Department of English,

    Gurudas College, Kolkata outlines the various themes related to treachery and moral order which emerge throughout the play. Two critical essays which discuss the themes within the play are provided and will certainly be a valuable and unique resource to those studying the play.

    This poetic tragedy deals with moral order. Macbeth gets politically instigated and, taken over by greed, murders King Duncan and becomes the King of Scotland.

    The Merchant of Venice

    Editor Dr Lovelina Singh, a professor at the Department of English and Cultural Studies, Panjab University has captured the dramatic elements of the work in her introduction to the play. The text also features two critical essays to help students gain an analytical perspective.

    Often considered to be one of Shakespeare’s most controversial plays, The Merchant of Venice is a story of love, romance, revenge, and religious fascism set in the backdrop of 16th Century Venice.

    The Tempest

    In this text, editor Dr. Bibhash Choudhury, Professor, Department of English, Gauhati University, focuses on political allegory. The introduction includes an analysis of the post-colonial themes within the play. Two critical essays provided in the book further build upon post-colonial themes and political allegory.

    This play is regarded as one of Shakespeare’s most poetic plays; and one that presents various allegorical interpretations.

    Our recent blog post will help readers understand what’s in store for them through a chapter review.

    Read our recent blog to know more about this text and what it has to offer! https://www.phindia.com/blogs/2022/03/29/the-other-in-the-tempest-chapter-review/

    Julius Caesar

    Shakespeare portrays the murder of King Caesar and how it was avenged by Mark Antony, a soldier in Caesar’s second triumvirate. Editor Dr. Zinia Mitra, Head, Department of English, Nakshalbari College, Darjeeling, provides a comprehensive introduction to the play and also provides act-wise summaries. Critical essays analysing the play are provided which include ‘Role of Women in Julius Caesar’ and ‘Important Themes in Question’.

    This play portrays flaws that are present in everyone. The characters harbor natural human flaws such as greed, jealousy, and suspicion. As the story unfolds, it becomes clear how these tendencies can create political unrest.

    Interested in knowing about these literary interpretations of one of Shakespeare’s most famous works? Read on in our latest Blog Post! https://www.phindia.com/blogs/2022/08/08/shakespeares-julius-caesar-portrays-the-instinctual-human-tendency-towards-political-unrest-heres-how/

    Hamlet

    Ranked among the most influential tragedies in English Literature. Editor Dr Gautum Sengupta, former Professor and Head, the Department of English, Gurudas College, Kolkata, provides ample annotation and commentary to the text for easy comprehension. Critical essays discussing the themes and perspectives of criticism make the book a valuable resource for those studying the play.

    This play portrays the themes of vengeance, instability, and insanity. One view is that Hamlet hallucinates a ghost as he descends into insanity. Another reading is a pneumatological interpretation.

    Read our recent Blog Post about the play! https://www.phindia.com/blogs/2022/08/01/symbolism-of-the-ghost-of-king-hamlet-in-hamlet-by-pallavi-ghosh/

    A Midsummer Night’s Dream

    Editor, Ishita Singh, Assistant Professor at Jesus and Mary College, Delhi University provides comprehensive act-wise summaries to encompass the complexities of the play. The critical essays included in the text discuss “Gender and Power” and “Rank and Rebellion”.

    This play finds a fine balance between order and chaos as it takes place over four interwoven plots. The centrality of labouring class characters makes this comedy different from his others.

     As You Like It

    Editor Kashish Dua, Assistant Professor at the Department of English, Jesus and Mary College encourages readers to critically examine the background and the various aspects of the play. The two critical essays provided dead will ‘pastoralism and comedy’ and gendering in the play.

    Set in the Forest of Arden, this play deals with Rosalind and Celia’s experiences with disguises and desires. The play also portrays issues of exile and tension between two brothers.

    Interested in purchasing one of these books? Buy them from our website https://www.phindia.com/SearchBooks/SearchphiBooks/?searchbooks=shakespeare

    Also available on Amazon and Flipkart.

    Just email marketing@phindia.com if you have any queries or to enquire about textbook adoptions, library orders, or e-book samples of our textbooks.

     

  • The Relevance Of Counselling In Business

    The corporate organization is a place where we spend approximately one-third of our lives, thus it plays a very significant role in shaping our behaviours and personalities. Some of the basic human issues at work place, if not checked properly can destroy the system. Hence, we as a manager owe a great deal of responsibility to manage it more effectively. A little bit of inner drive, motivation and knowledge about the ways to handle human behaviour will make this process smooth.

    Unfortunately the concept of counselling is greatly misunderstood and is quite unacceptable to the business world. Some of us either assume that we are born counsellors, and therefore, do not require any guidance with respect to counselling skills or are simply not ready to accept this concept as an intervening variable in determining the effectiveness of an organization. This is hardly surprising, given that many people in business have not been exposed to a counselling style of operating. The techniques used by professional counsellors can be used by managers but only if he or she understands the concept of counselling, recognizing the implication of the skills that he or she is applying and knows when it is appropriate to use these skills.

    One has to remember that key to success in any organization today lies in its ability to harness the potential of employees—which comes if managers begin to understand and utilize the skills of counselling. Use of counselling skills in business organization is still a relatively new concept and one that has tremendous potential for increasing individuals and their organizational effectiveness.

    In the Indian context, we have an old age tradition and culture of counselling as an acceptable mode of human relationship, but we are yet to acquire the modern scientific tradition of professionally trained counsellors, especially for business organizations. It is, therefore, necessary to have a book that talks about approaches of counselling specially designed for business.

    With these forethoughts in mind, Dr. Kavita Singh in her book on ‘Counselling Skills for Managers’ has made an attempt to help the managers in business organizations and budding professionals to develop their counselling skills, and be able to apply them appropriately in the right situations with the desired outcomes.

    Her book, published by PHI Learning, provides some insight into handling behavioural issues at work place by developing counselling skills.

    Want to be a successful manager or a corporate leader? Grab your copy now!!!