Business Communication Series Objectives of business communication – The 16 Rules Communication is the lifeblood of an organization. It is the vehicle that ensures proper performance of organizational functions and achievement of organizational goals. As a separate field of study, business communication has the following objectives:    1. To exchange information: The main objective of …

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Let’s Know What’s There In The Book VEHICLE MAINTENANCE AND GARAGE PRACTICE By JIGAR A. DOSHI, DHRUV U. PANCHAL, and JAYESH P. MANIAR, The orientation towards vehicle maintenance led to the significant advancements in its engineering applications in the past few decades. With the advent of automation and electronics in automobiles, the study gained more …

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Let’s Know What’s There In The Book AN INTRODUCTION TO ASTROPHYSICS, Second Edition By BAIDYANATH BASU, TANUKA CHATTOPADHYAY and  SUDHINDRA NATH BISWAS This invaluable book, now in its second edition, covers a wide range of topics appropriate for both undergraduate and postgraduate courses in astrophysics. The book conveys a deep and coherent understanding of the …

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Business Communication Series Kinds of circular letter | Features of circular letter Circular letters are prepared for circulating business and non-business messages. Thus, it seems that circular letters can be of the following two types: • Trade circular letter: When a circular letter is prepared and distributed for circulating any business related message, it is …

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Special Offer Book – 30% Off MATERIALS SCIENCE AND ENGINEERING : A FIRST COURSE SIXTH EDITION By V. RAGHAVAN This well-established and widely adopted book, now in its Sixth Edition, provides a thorough analysis of the subject in an easy-to-read style. It analyzes, systematically and logically, the basic concepts and their applications to enable the …

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Point of View The Difficulties of Work-Life Balance for Women “I won’t be answering any more questions about my work-life balance” Read why Sherry Pagoto, a professor of allied health sciences and director of the UConn Center for mHealth and Social Media at the University of Connecticut, says so. Women get scant enough airtime as …

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Special Offer Book – 30% Off FUNDAMENTALS OF COMPUTERS, SIXTH EDITION RAJARAMAN, V. & ADABALA, NEEHARIKA The sixth edition of the highly acclaimed “Fundamentals of Computers” lucidly presents how a computer system functions. Both hardware and software aspects of computers are covered. The book begins with how numeric and character data are represented in a …

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Point of View The Era of “Move Fast and Break Things” Is Over By Hemant Taneja, Managing Director,  General Catalyst and co-author of Unscaled: How AI and a New Generation of Upstarts Are Creating the Economy of the Future. Many of today’s entrepreneurs live by Facebook founder Mark Zuckerberg’s now-famous motto: “Move fast and break …

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