Creative Branding in Digital Marketing

Creative Branding is an essential part of managing any brand. Here are 5 branding strategies to add to your marketing mix Creative branding is the process of building a company’s brand identity. In your organisation’s digital marketing efforts, developing a strong brand identity is necessary. This is since your branding communicates to potential clients and …

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Metro Operations and their Management

Economic Development and Economy of any country relates directly to its infrastructure  and urban transport system of which Metro systems plays a significant role. In India, the continued support of Government over the past decades led the development of a wide range rail-based mass transport systems across the country. Although the metro system is considered as …

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Top 4 reasons to buy a book in eBook format – A Case for eBooks

As eBooks become popular amongst readers, all tech-savvy young students want to read their textbooks in electronic format. More and more academic textbook publishers are beginning to publish e-copies of their textbooks. Although hardcover and paperback books are still sold more than eBooks, sales of eBooks have been on the rise worldwide. It is commonly …

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Indian Knowledge System to retain India’s glorious ancient past

India, a land of sages and seers, is well known for its rich cultural heritage and exuberant diversity. Also, it is known as one of the oldest civilizations in the world. In addition, great scholars and scientists of ancient India gave birth to various scientific theories that laid the foundation for modern science and technology. …

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IPA Champion Award – Yet another FIRST achievement of Mr. Asoke Ghosh

IPA Champion Award – Yet another FIRST achievement of Mr. Asoke Ghosh   We, at PHI Learning, proudly announce that our Chairman and Managing Director, Mr. Asoke Ghosh, has been awarded the First IPA Champion Award. The award was presented by Mr. Hugo Setzer, Past IPA President during the 33rd International Publishers Congress, which took …

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Award for Excellence in Book Publishing, 2022

We are proud to share that PHI Learning has won the Second Prize for Excellence in Book Publishing 2022 for their book Financial Accounting: A Managerial Perspective, Seventh Edition written by IIM Professor R. Narayanaswamy. We thank The Federation of Indian Publishers for the same. The awards ceremony was held on Friday, September 30, 2022, …

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Shakespeare’s Julius Caesar portrays the instinctual human tendency towards political unrest. Here’s how

Amongst his most famous dramatic works, the play Julius Caesar by Shakespeare portrays a true historical account. It follows the story of the assassination of King Caesar and the events which followed, leading to a civil war. Gaius Julius Caesar is amongst the most famous conquerors in history. As a critical player in the transformation …

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Symbolism of The Ghost of King Hamlet – in Hamlet By Pallavi Ghosh

Throughout history, the cultural symbolism of ghosts has been a bad omen. These supernatural beings often represent the souls of deceased people who are imprisoned within the land of the living due to unfinished business. In Shakespeare’s Hamlet, the appearance of a ghost (seemingly King Hamlet) has been interpreted in various ways by critics. Even …

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