We all know what Marketing Management is — but is it the same as Rural Marketing? Rural marketing involves strategies to identify, reach, and serve consumers in rural areas by tailoring market research and promotion to their unique needs. Arguably, Rural Marketing is completely different! Unlike urban marketing, which leverages data to analyze customer behavior …
Eastern Economy Edition
Effective Study Tips for University Students by Pallavi Ghosh
Strategic Study Planning: Applying Operations Research for Exam Success Let’s all take a moment to acknowledge something we all know too well: exam season can feel like a whirlwind of stress and sleepless nights. As someone who was a student not long ago, I know the feeling of being so confused about where to start. …
Preserved In The Lens Of Change: A Glimpse of India’s Biodiversity through Digital Storytelling
The Evolution of Education in India: From Textbooks to Multimedia Over the past few years, India has transformed into a rapidly advancing economy, boasting the world’s largest population of young people. With the boost in the number of young people comes a proliferating culture of social media and digital multimedia use. Amidst this cultural evolution, …