We all know what Marketing Management is — but is it the same as Rural Marketing? Rural marketing involves strategies to identify, reach, and serve consumers in rural areas by tailoring market research and promotion to their unique needs. Arguably, Rural Marketing is completely different! Unlike urban marketing, which leverages data to analyze customer behavior …
higher education textbooks
Happy Independence Day! – Reminiscing about Indian Political Thought
Gandhi’s Legacy: Shaping Political Philosophy in India When discussing India’s Independence movement, few names resonate as prominently as Mahatma Gandhi’s. Gandhi’s political influence helped spread philosophical approaches of non-violence (Ahimsa) and Satyagraha (truth-force or soul-force) which are still integral to Indian political philosophy today. Gandhian philosophy is taught to all students at in India. At university-level, …
The Foundation of Intellectual Inquisitiveness for Students is A Textbook: Here’s Why
In today’s digital era, the significance of textbooks cannot be overstated. Despite the widespread availability of online information, textbooks remain essential for fostering comprehensive understanding and cognitive growth. As we enter the Digital Age, there’s a common misconception that books will become obsolete due to the abundance of online information. However, this notion couldn’t be …
The Psychology of Colour in Product Design and Branding
Creating brands with a customer-oriented approach that starts at product design Welcome to a vibrant kaleidoscope of colour psychology, where hues create memorable brands and shades influence emotions to make a product’s design more relatable. Take a journey through the world of brand building and product design and unlock the hidden power colour psychology hold …
Creative Branding in Digital Marketing
Creative Branding is an essential part of managing any brand. Here are 5 branding strategies to add to your marketing mix Creative branding is the process of building a company’s brand identity. In your organisation’s digital marketing efforts, developing a strong brand identity is necessary. This is since your branding communicates to potential clients and …