We all know what Marketing Management is — but is it the same as Rural Marketing? Rural marketing involves strategies to identify, reach, and serve consumers in rural areas by tailoring market research and promotion to their unique needs. Arguably, Rural Marketing is completely different! Unlike urban marketing, which leverages data to analyze customer behavior …
PHI BookClub
Happy Independence Day! – Reminiscing about Indian Political Thought
Gandhi’s Legacy: Shaping Political Philosophy in India When discussing India’s Independence movement, few names resonate as prominently as Mahatma Gandhi’s. Gandhi’s political influence helped spread philosophical approaches of non-violence (Ahimsa) and Satyagraha (truth-force or soul-force) which are still integral to Indian political philosophy today. Gandhian philosophy is taught to all students at in India. At university-level, …
Innovate, Protect, Prosper: Scientific Patents & Material Science
Intellectual Property is a big topic in academic publishing. Most academic researchers strive to make breakthroughs and discoveries. It is important for the sake of societal progress to protect their intellectual property. Without appropriate protection, society will not move forward in a systematic and organized way, as discoveries will not happen in a systematic way …
Shakespeare’s Julius Caesar portrays the instinctual human tendency towards political unrest. Here’s how
Amongst his most famous dramatic works, the play Julius Caesar by Shakespeare portrays a true historical account. It follows the story of the assassination of King Caesar and the events which followed, leading to a civil war. Gaius Julius Caesar is amongst the most famous conquerors in history. As a critical player in the transformation …